Jul 28, 2022
In DIY Forum
Through the analysis of competing products, understand the current development of the online medical-mobile consultation market; Understand the product structure and business composition of the existing online medical-mobile consultation APP; Focus on analyzing the core functions of each product, discovering strengths and weaknesses, and putting forward optimization suggestions. 2. Competitive selection Mobile consultation is the first traffic portal in the Internet medical industry. The core service provided by Ping An Good Doctor, which was listed on the Hong Kong Stock Exchange in May this year, is online consultation. Therefore, the competing products selected business email list in this report are APPs with online consultation as the core function. Combining the iResearch Index Health Care-Medical Classification APP ranking in November 2018, the Analysys Qianfan Index Medical-Inquiry classification APP ranking on December 22, 2018, and the core functions of the APP, Ping An Good Doctor and Chunyu Doctor were finally selected as competing products analysis. 3. Experience environment Experience model: iPhone SE Experience system: iOS 11.4.1 Competitor 1: Ping An Good Doctor (v 6.0.0) Competitor 2: Dr. Chunyu (v 8.5.22) 4. Market overview For a long time, problems such as uneven distribution of medical resources, difficult and expensive medical treatment in my country have been plaguing the people. With the promotion of the national medical treatment process, the operation of the mobile medical market was born. Thanks to the popularization of the concept of knowledge payment and the liberalization of medical e-commerce policies, the market size of the mobile medical industry has grown rapidly. The entire market has soared from 1.98 billion yuan in 2013 to 23.07 billion yuan in 2017, with a compound annual growth rate of 84.8. %. According to the forecast of Analysys (2018), the overall growth rate of the market has slowed down, but it will still maintain a high level of growth. In 2020, the overall market size will exceed 50 billion yuan.